TERIMAKASIH ATAS KUNJUNGAN ANDA

Kamis, 09 April 2009

Creator Market Strategy

Currently the world's internet users has reached 1.2 billion and in Indonesia has reached 25 million. Internet is a market that diimpikan for some people. Entering the new economy or digital economy, which makes the market digerogoti revolutionary company. Strategies needed to be able to survive in the era of the internet.
Various strategies in the internet revolution in the making, among others, the creator of market strategy (creator market strategy), strategy rekonfigurasi channel (channel reconfiguration), the transaction strategy intermediaries (intermediary transaction strategy), strategy information intermediaries (infomediary strategy), the strategy of innovators themselves ( self-service innovator strategy), the strategy of supply chain innovators (supply chain innovator strategy) and strategic control of the channel (channel strategy mastery).

Market Strategy Creator strategy is the use of the internet to define a new market with a need to identify a unique consumer. This strategy requires you to enter the market first and to maintain competition in the future through innovation continuously. To create a new market, sometimes Amazon.com real loss for the first reach a strong market position and profitability in the long term. Amazon.com is a company that uses market strategy with the creator database and how to identify the shipment as the competence and web design with Amazon.com and speed the process of browsing and order products combine efficiency, discounts and services that are personal.

Amazon.com was the only small book shop that was founded by Jeff Bezos with 7 employees in 1994 which is a company based in Seattle and entered the Internet market in July 1995. Amazon at this time. com, Inc. registered with the Nasdaq: AMZN and is one of the Fortune 500 companies as well as Earth's Biggest Selection. Amazon.com, Inc. try to become the company is the largest customer of the world, customers can find and discover anything you want to buy online and strive to give customers the possibility that the cheaper price. Amazon.com now sells various products, which provide millions of unique new product that consists of several categories, such as health and personal care, jewelry and watches, food, sports, books, music, DVDs, toys, electronics and office, toys and children and houses and crops.

Amazon operates several web sites to reach new markets, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca , and the Joyo Amazon websites at www.joyo.cn and www.amazon.cn. In 2007, sales bersihnya estimated to reach $ 14,263 billion with growth increasing 33% compared with 2006. Operational revenue is estimated to reach $ 675 million, with growth reaching 74% compared with 2006.

By M Suyanto

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