19.04
ENTREPRENEUR
We can learn from the entrepreneur to be Sam Walton, founder of Wal-Mart. In 2008, Walt-Mart selected eleven companies ranked the world's most spectacular version of Fortune magazine. To become the world's best companies is not easy. Travel full curve experienced Walt-Mart.
The company was founded by Sam Walton and Bud Walton in Rogers, Arkansas in 1962. Both were born of poor families. Sam the work is a small milk cow, enter and circulate in the bottle is susu sapi. When done, Sam delivers the newspaper. After the sack from the military in 1945, Sam established stores with borrowed capital law and the 20,000 dollar savings when soldiership 5000 dollars. Stores Sam stores are franchises of The Butler Brothers. With the help of Bud Walton, iparnya-law and brother, Sam opened a store in Ruskin Height, the city near the shopping center in Kansas. Then open a larger store that is named Walton's Family Center and Sam end up with Bud Wal-Mart. The strategy used was the beginning of the store with the discount. This strategy is the first in the world. Five years later, Wal-mart has 24 branches with the sale of 12.6 million dollars. At 1970, Wal-Mart opens first distribution center and headquarters in Bentonville, Arkansas and shares deal in which the first time. Then Wal-Mart approved and listed on New York Stock Exchange.
In 1987, Wal-Mart strategy is decided to move in the wholesale business. Wal-Mart learned from Carrefour, which is the European retailers that run the entire 73 hypermarket to Europe and there are 780 outlets. Hypermarket is a store selling goods grosiran goods and general merchandise in one roof. Wal-Mart has the potential to do a combination of strategy and operations of merchandise grosiran that offer opportunities to expand the company to be faster. Because Wal-Mart at the time, control 50% of the 150 miyar dollar discount store business, 32% occupied K-mart and Target. Walt-Mart strategy has a simple side effects and low profit margins. Customers visit the shops, wholesale shops more regularly than general merchandise. With this strategy Wal-Mart is able to overcome the tight competition and the opportunity to provide for consumers to obtain merchandise and general troubleshooting of small profit margins when consumers are re-sell the goods purchased. Wal-Mart opened four hypermarket and proceeded to open the Supercenter, the store format is smaller than the format hypermarket. To create a Supercenter, Wal-Mart have to experiment for four years. The first Supercenter in Washington. Between 1992 and 1998, finally opening 558 Supercenter Wal-Mart becomes the company retailers (retailers) the largest. in the world with a sales value of more than $ 100 billion in 1997. and a One World Rank company on Fortune magazine's 2003 version. Even with the world record-breaking one-day sales reached 1.43 billion dollars,. on the day after Thanksgiving.
By M. Suyanto
The company was founded by Sam Walton and Bud Walton in Rogers, Arkansas in 1962. Both were born of poor families. Sam the work is a small milk cow, enter and circulate in the bottle is susu sapi. When done, Sam delivers the newspaper. After the sack from the military in 1945, Sam established stores with borrowed capital law and the 20,000 dollar savings when soldiership 5000 dollars. Stores Sam stores are franchises of The Butler Brothers. With the help of Bud Walton, iparnya-law and brother, Sam opened a store in Ruskin Height, the city near the shopping center in Kansas. Then open a larger store that is named Walton's Family Center and Sam end up with Bud Wal-Mart. The strategy used was the beginning of the store with the discount. This strategy is the first in the world. Five years later, Wal-mart has 24 branches with the sale of 12.6 million dollars. At 1970, Wal-Mart opens first distribution center and headquarters in Bentonville, Arkansas and shares deal in which the first time. Then Wal-Mart approved and listed on New York Stock Exchange.
In 1987, Wal-Mart strategy is decided to move in the wholesale business. Wal-Mart learned from Carrefour, which is the European retailers that run the entire 73 hypermarket to Europe and there are 780 outlets. Hypermarket is a store selling goods grosiran goods and general merchandise in one roof. Wal-Mart has the potential to do a combination of strategy and operations of merchandise grosiran that offer opportunities to expand the company to be faster. Because Wal-Mart at the time, control 50% of the 150 miyar dollar discount store business, 32% occupied K-mart and Target. Walt-Mart strategy has a simple side effects and low profit margins. Customers visit the shops, wholesale shops more regularly than general merchandise. With this strategy Wal-Mart is able to overcome the tight competition and the opportunity to provide for consumers to obtain merchandise and general troubleshooting of small profit margins when consumers are re-sell the goods purchased. Wal-Mart opened four hypermarket and proceeded to open the Supercenter, the store format is smaller than the format hypermarket. To create a Supercenter, Wal-Mart have to experiment for four years. The first Supercenter in Washington. Between 1992 and 1998, finally opening 558 Supercenter Wal-Mart becomes the company retailers (retailers) the largest. in the world with a sales value of more than $ 100 billion in 1997. and a One World Rank company on Fortune magazine's 2003 version. Even with the world record-breaking one-day sales reached 1.43 billion dollars,. on the day after Thanksgiving.
By M. Suyanto
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