TERIMAKASIH ATAS KUNJUNGAN ANDA

Kamis, 09 April 2009

Becoming Entrepreneur in the Internet Media

Internet is a network computer that is connected globally, enables users exchange information through various channels. Thus enables users have each other. Richest entrepreneur throughout the world utilizing the market called the Internet. There are several reasons why their companies zero in the Internet market. First, the audience began to move television to the Internet. Because they move the media ads must be followed, with the assumption that the goal of marketers everywhere is to reach its target audience effectively and efficiently. The marketers that they should make adjustments to marketing planning continue to pursue increasing the number of people who spend time in front of the media online, often with the media to leave the other.

Second, the zero in the market for internet advertising that can be updated at any time with minimal cost: because the ads on the internet can always appear new. Third, the Internet market can reach potential buyers in a very large amount in a matter of global. Fourth, the costs for online advertising is sometimes cheaper than television ads, newspaper, or radio. Media advertising of the latter becomes more expensive because it is determined by the space that will be used, how many days (the time) akan ad is loaded, and on how many television stations and local newspapers or national ad will be installed. Fifth, the ad on the internet can efficiently use the convergence of text, audio, graphics, and animation. Sixth, the Internet itself is growing rapidly with. Seventh, you can create an interactive ad and dibidikkan to certain groups and / or individuals.

Research conducted in the autumn of 1996 found that three-quarters of the personal computer (PC) will leave the television and spend time in front of their computers. Movement from which the amount of television that seem very impressive. In addition to this fact on the Internet is that people are educated and have a very high earnings, so if manjadi logically conclude that Internet explorer is the target that has been diimpikan by the marketers.

Began in 1998, this characteristic has been to persuade large companies that produce all the consumer needs to start to move the budget from the advertising media to the traditional Internet advertising. Toyota is the obvious example of such ampuhnya Internet. Saatchi and Saatchi, a renowned advertising agency, developing Web sites for Toyota (www.toyota.com) and place banner ads in a very interesting popular sites, such as www.espn.com. In one year, the site is able to match the sale of the 800 sales of other Toyota.


By M. Suyanto

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